G BY GUESS / WHAT IF WE CAN
stylish concept store of the Guess family
RETAIL CONCEPT
Guess launched a new concept store in Los Angeles, offering an immersive and modern retail experience. Located in the heart of the city, this store blends fashion, technology, and sustainability. It features interactive digital displays and personalized shopping experiences, allowing customers to engage with Guess’s latest collections in innovative ways.
Guess collaborated with Universal Studios for Fast & Furious 6, launching a special collection inspired by the film. The limited-edition line featured bold, edgy designs, including denim, leather jackets, and graphic tees, reflecting the movie’s high-octane action and street style, appealing to fans of both the brand and the franchise.
