FLEX
infusing art into packaging for new generation of menstruators
PACKAGING
Artwork rotates seasonally, featuring a curated mix of established and emerging artists to captivate customers and enhance visibility on retail shelves. This approach keeps displays fresh and engaging, supporting dynamic brand exposure year-round.
AUGMENT REALITY
The packaging includes a hidden augmented reality (AR) easter egg, surprising customers with an interactive experience. Seasonal updates reveal works by known and emerging artists, keeping displays fresh while enhancing engagement and brand visibility on shelves.
MOTION GRAPHIC
To provide authentic artistic experiences, the social videos use unique, hand-crafted animation, creating a distinct and personal feel. This approach contrasts with the overly polished, commercial videos saturating the market, offering viewers a refreshing, one-of-a-kind visual experience.
