CASAMIGOS: TEQUILA HEAVEN
— George Clooney turns his adventure into a smooth tasting tequila —
PRODUCT LAUNCH
George Clooney expanded the product line with the launch of Mezcal. My GTM strategy integrated lifestyle appeal, blending social media, influencer campaign, authentic photography, and strategic brand partnerships to build engagement. Prioritizing the consumer journey, the goal was to create a memorable, cohesive brand experience.
OAXACA / MEZCAL
The Casamigos brand seamlessly blends the rich traditions of Mexican tequila and mezcal with the laid-back surf culture of Malibu. Co-founded by George Clooney and friends, the brand reflects their love for Mexico’s artisanal spirit-making process, emphasizing quality and authenticity.
At the same time, Casamigos embraces the relaxed, social lifestyle of Malibu, where the founders enjoyed sipping their creation. This fusion of cultural respect and California cool helped Casamigos establish a unique identity in the world of premium spirits